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Title
Text copied to clipboard!Digital Media Analyst
Description
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We are looking for a Digital Media Analyst to join our team and help us drive data-informed decisions for our digital marketing efforts. As a Digital Media Analyst, you will be responsible for collecting, analyzing, and interpreting data from various digital media platforms, including social media, display advertising, search engines, and video channels. Your insights will be crucial in optimizing campaigns, improving ROI, and guiding strategic decisions for our clients or internal stakeholders.
In this role, you will work closely with marketing teams, creative teams, and external partners to ensure that digital campaigns are performing at their best. You will use tools such as Google Analytics, Facebook Insights, and other analytics platforms to monitor key performance indicators (KPIs), identify trends, and provide actionable recommendations. You will also be responsible for creating regular reports and presentations that clearly communicate findings and suggest improvements.
The ideal candidate is highly analytical, detail-oriented, and has a passion for digital marketing and data analysis. You should be comfortable working with large datasets, have a strong understanding of digital media channels, and be able to translate complex data into clear, actionable insights. Experience with A/B testing, conversion rate optimization, and attribution modeling is a plus.
Key responsibilities include monitoring campaign performance, identifying areas for improvement, collaborating with cross-functional teams, and staying up-to-date with the latest trends and best practices in digital media analytics. You will also play a key role in forecasting and budgeting for digital campaigns, ensuring that resources are allocated efficiently and effectively.
If you are a proactive problem-solver with excellent communication skills and a strong analytical mindset, we encourage you to apply for this exciting opportunity to make a significant impact on our digital marketing success.
Responsibilities
Text copied to clipboard!- Analyze digital media campaign performance across multiple platforms.
- Develop and maintain regular reports on key performance metrics.
- Provide actionable insights and recommendations for campaign optimization.
- Collaborate with marketing and creative teams to improve campaign effectiveness.
- Monitor trends and emerging technologies in digital media analytics.
- Conduct A/B testing and conversion rate optimization.
- Assist in forecasting and budgeting for digital campaigns.
- Present findings and recommendations to stakeholders.
- Ensure data accuracy and integrity in all analyses.
- Support the implementation of new analytics tools and processes.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, Statistics, or related field.
- 2+ years of experience in digital media analytics or related role.
- Proficiency with analytics tools such as Google Analytics, Facebook Insights, etc.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Experience with data visualization and reporting tools.
- Knowledge of digital marketing channels and strategies.
- Ability to work independently and as part of a team.
- Attention to detail and high level of accuracy.
- Familiarity with A/B testing and conversion optimization.
Potential interview questions
Text copied to clipboard!- What analytics tools have you used in previous roles?
- Can you describe a time you optimized a digital campaign based on data analysis?
- How do you ensure data accuracy in your reports?
- What is your experience with A/B testing and conversion optimization?
- How do you stay updated with the latest trends in digital media analytics?
- Describe your process for presenting complex data to non-technical stakeholders.
- What digital media channels are you most experienced with?
- How do you prioritize multiple projects with tight deadlines?
- Have you worked with forecasting and budgeting for digital campaigns?
- What challenges have you faced in digital media analysis and how did you overcome them?
